With the significant rise in ecommerce and merchants taking their goods and services online, the requirement for merchants to provide secure and frictionless access to its users is high. Millennials and GenZ prefer a seamless contactless experience; retailers and merchants need to adapt to fit their customer’s needs while ensuring security, compliance data privacy. The balance between ease of use and peace of mind is a delicate one, and LoginID’s solution can help you achieve it.
LoginID’s strong authentication solution for merchants, payment providers and payment gateways allows for:
The benefits for merchants include:
The 3DS2 protocol allows acquirers, payment providers, payment gateways and merchants to use the most secure authentication system on the market, while maximizing convenience and conversion. It enables a frictionless payment flow that authenticates without additional input from the cardholder.
3DS2 also meets the Strong Customer Authentication (SCA) regulatory requirements such as the PSD2 that allow merchants to shift all liability for chargebacks from their business to the customer’s bank, thereby protecting their business’s reputation.
Using 3DS to authenticate transactions triggers a liability shift from a merchant’s business to the card issuer, meaning ecommerce merchants are not responsible for chargebacks related to disputed payments. LoginID’s 3DS2 solution empowers ecommerce merchants with the power to decide whether to take advantage of SCA exemptions or the liability shift from merchant to customer.
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