Adapt to changing customer behavior

With the significant rise in ecommerce and merchants taking their goods and services online, the requirement for merchants to provide secure and frictionless access to its users is high. Millennials and GenZ prefer a seamless contactless experience; retailers and merchants need to adapt to fit their customer’s needs while ensuring security, compliance data privacy. The balance between ease of use and peace of mind is a delicate one, and LoginID’s solution can help you achieve it.

Secure Payment Authentication

LoginID’s strong authentication solution for merchants, payment providers and payment gateways allows for:

  • Less friction for consumers creating higher conversion rates
  • Widest range of simple APIs and SDKs for integration, providing the fastest integration for merchants - hours not months
  • Regulatory compliant (strong authentication) e.g. Open Banking, PSD2 etc.
  • Increased trust/goodwill with merchants from offering a regulatory compliant solution and use of the FIDO brand
  • Lower OPEX from zero account takeovers, reduction in fraud
  • With the use of Transaction Confirmation
    • Shift of liability from merchant to issuer (pending emvco approval)
    • Merchant reduction of 15 bps (based on network interchange rate tables)

The benefits for merchants include:

Increased Revenue

  • Less friction for consumers resulting in higher sales
  • Increased trust/goodwill:
    • by offering a more secure solution eliminating account takeover possibilities
    • by using the FIDO brand

Lower Operational Costs

  • Fastest integration with the widest range of simple APIs and SDKs for integration - projects are hours not months
  • Lower chargeback OPEX from reduction in account takeover fraud, friendly fraud
  • With the use of Transaction Confirmation
    • Shift of liability from merchant to issuer (pending emvco approval)
    • Merchant reduction of 15 bps (based on network interchange rate tables)
  • Regulatory compliant (strong authentication) e.g. Open Banking, PSD2 etc.

Compliance without compromising conversion

The 3DS2 protocol allows acquirers, payment providers, payment gateways and merchants to use the most secure authentication system on the market, while maximizing convenience and conversion. It enables a frictionless payment flow that authenticates without additional input from the cardholder.

3DS2 also meets the Strong Customer Authentication (SCA) regulatory requirements such as the PSD2 that allow merchants to shift all liability for chargebacks from their business to the customer’s bank, thereby protecting their business’s reputation.

A liability shift from your business to the card issuer

Using 3DS to authenticate transactions triggers a liability shift from a merchant’s business to the card issuer, meaning ecommerce merchants are not responsible for chargebacks related to disputed payments. LoginID’s 3DS2 solution empowers ecommerce merchants with the power to decide whether to take advantage of SCA exemptions or the liability shift from merchant to customer.

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